the blog

What started as a love for homes and helping others became a full-time mission to bring clarity and calm into everyday spaces. Meet Jessica Lockwood, the founder and sole owner of Balanced Chaos Home Wellness Inc. Based in Haydenville, Massachusetts, Jess, who has been serving clients across Western MA, Connecticut, and beyond for the past […]

Branding is more than just picking pretty colors or designing a pretty logo. For small business owners, it’s about creating a feeling, building trust, and showing up with intention. Your brand is what helps people remember you and choose you over someone else. But here’s the truth, branding can feel overwhelming, and most entrepreneurs learn […]

Grit 24, a Go-To 24-Hour Fitness Hub for Motivation, Movement, and Community Jess V (short for Jessica Rosa Vieira) is the co-founder and proud co-owner of Grit 24 Fitness, alongside her husband. Their vision for Grit 24 was born from a blend of passion and personal experience. While her husband has always been committed to […]

NWS Fastpitch is Empowering the Next Generation of Softball Pitchers Jessica Colson, (Jess), is the Owner and Head Instructor of NWS Fastpitch, a softball pitching training business based in Chicopee, Massachusetts. After her college softball career came to an end, Jess felt a strong desire to stay connected to the game and give back by […]

March is Women’s History Month, and I’m excited to honor some of the incredible women I’ve had the privilege of photographing! Throughout the month, I’ll be sharing images and stories of women in business—entrepreneurs, creators, and leaders who are making an impact in their industries and communities. This series is all about visibility, empowerment, and […]

Meet Tina D’Agostino, the sole owner of Blooms Flower Truck & Studio LLC. Before launching her own business, Tina had a dream job managing Citystage & Symphony Hall, where she thoroughly enjoyed running two performance venues with an exceptional team. However, when the company closed at the end of 2018, she attempted to transition into […]

Mary Irizarry, known as Ivy, is the driving force behind two distinct businesses: Ivy’s Events and The Venue. Ivy’s Events specializes in event planning, décor, balloon design, and floral arrangements. The Venue is a boutique-style event space that offers comprehensive décor packages for various types of gatherings. Although Ivy is the face of both businesses, […]

Meet Ashley Kohl, the Owner and Creative Director of Ohana School of Performing Arts and the Founder/President of the non-profit organization One Ohana, Inc. Dance has been a central part of her life, inspired by her mother, a ballerina who founded Technique Studio of Dance in 1997. Despite her initial dream of being a performer […]

Offering website design, branding, and marketing services Meet, Kelly Partridge is the owner and founder of GRATI Consulting. Inspired by her success running an online boutique and the frequent requests for assistance from other businesses, Kelly’s venture into consulting happened organically. She has been in business since March of last year, offering website design, branding, […]

Introducing Alison Gray, or Alie if you prefer, the owner and heart behind 15 Gray Hill. Her journey began with friends encouraging her to take her talent beyond casual help. With a love for styling and a knack for organizing, Alison decided to make it official and launched 15 Gray Hill last fall. With over […]