the blog

What started as a love for homes and helping others became a full-time mission to bring clarity and calm into everyday spaces. Meet Jessica Lockwood, the founder and sole owner of Balanced Chaos Home Wellness Inc. Based in Haydenville, Massachusetts, Jess, who has been serving clients across Western MA, Connecticut, and beyond for the past […]

Grit 24, a Go-To 24-Hour Fitness Hub for Motivation, Movement, and Community Jess V (short for Jessica Rosa Vieira) is the co-founder and proud co-owner of Grit 24 Fitness, alongside her husband. Their vision for Grit 24 was born from a blend of passion and personal experience. While her husband has always been committed to […]

March is Women’s History Month, and I’m excited to honor some of the incredible women I’ve had the privilege of photographing! Throughout the month, I’ll be sharing images and stories of women in business—entrepreneurs, creators, and leaders who are making an impact in their industries and communities. This series is all about visibility, empowerment, and […]

Celebrating and Showcasing Women Making an Impact in Our Community March is Women’s History Month, and I’m excited to honor some of the incredible women I’ve had the privilege of photographing! Throughout the month, I’ll be sharing images and stories of women in business—entrepreneurs, creators, and leaders who are making an impact in their industries […]

Have you ever wondered why potential clients are scrolling past your content on social media or leaving your website before even exploring it? It might not be your offer, your pricing or services; it could actually be your imagery. Your imagery is the first impression people get of your business. Before they read a word […]

Mary Irizarry, known as Ivy, is the driving force behind two distinct businesses: Ivy’s Events and The Venue. Ivy’s Events specializes in event planning, décor, balloon design, and floral arrangements. The Venue is a boutique-style event space that offers comprehensive décor packages for various types of gatherings. Although Ivy is the face of both businesses, […]

Introducing Alison Gray, or Alie if you prefer, the owner and heart behind 15 Gray Hill. Her journey began with friends encouraging her to take her talent beyond casual help. With a love for styling and a knack for organizing, Alison decided to make it official and launched 15 Gray Hill last fall. With over […]

Introducing Jenny Davies, the owner and founder of Jenny Davies Coaching Strategies. With over twenty-five years of professional experience, Jenny has recently started her own business to help others excel in their careers and leadership roles. Jenny’s passion for coaching comes from her extensive background in healthcare finance, where she saw firsthand the importance of […]

Introducing Alison, the owner of Alison Marie Photography. Based in Southwick, MA, Alison has been running her successful photography business for nearly 16 years, serving clients all over New England. Alison’s passion for photography started with her love for documenting trips and adventures. Her professional journey began when she saw her husband’s stepbrother’s cheesy wedding […]

Personal branding photography is an essential component of establishing a strong online presence and showcasing your unique professional identity. While the right poses, expressions, and backgrounds play a crucial role, props and accessories can take your personal branding photography to the next level. Incorporating props and accessories can enhance your personal branding photography and help […]